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    <loc>https://www.madebylu.co/work</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536757724956-9QTIKU4KVA8N6XQPJCNU/Templation-Hotel-Pool-Suite-Models-Walking.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work - The Night Watch.</image:title>
      <image:caption />
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.madebylu.co/coffee-table-book</loc>
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    <priority>0.75</priority>
    <lastmod>2019-05-24</lastmod>
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      <image:title>On the Coffee Table</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536843946113-88O3CV6J2W6TM8GP73JA/van%27s-book.jpg</image:loc>
      <image:title>On the Coffee Table - Imagery</image:title>
      <image:caption>Working with many old pictures required creative layouts and retouching to ensure a high print quality.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536845426562-LZXVV7HX55PXDJ6TJAJ1/Square_Book_Mockup_vans_History.jpg</image:loc>
      <image:title>On the Coffee Table - The Past</image:title>
      <image:caption>Throughout this section, I had beautiful black and white images to work with. With a more formal tone and classic aesthetic, this explored Cambodia’s tumultuous past and the effect that had on the Van family.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536845547453-AIXMW1RK4LB0JDLPSWTP/Square_Book_Mockup_vans_chefs.jpg</image:loc>
      <image:title>On the Coffee Table - The Chefs</image:title>
      <image:caption>Each chapter introduction contains double spread images to ensure consistency throughout the book with chapters of varying content.</image:caption>
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      <image:title>On the Coffee Table - The Food</image:title>
      <image:caption>A different tone to the rest of the book, the last chapter explored the best dishes from the past 10 years. Only allowed one spread per year, I created layouts that look generous with space with beautiful type setting yet heavy in content.</image:caption>
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  </url>
  <url>
    <loc>https://www.madebylu.co/moremoremore</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-17</lastmod>
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      <image:title>More Goodies</image:title>
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    <image:image>
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      <image:title>More Goodies - La Pergola Menu</image:title>
      <image:caption>Menu design for a creative French restaurant based in the Plantation resort. Super classy with clean type settings and interesting presentation using leather and metal in order to communicate the concept with guests before they step onto the terrace.</image:caption>
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    <image:image>
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      <image:title>More Goodies - More La Pergola</image:title>
      <image:caption>A glimpse of the red leather and cover page from inside the menu. This was a small part of my work with the Plantation resort and La Pergola, establishing the hotels brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536915247511-4GHPJA65TL10EFZRB0LT/logosweb2.jpg</image:loc>
      <image:title>More Goodies - Travel.ed Logo</image:title>
      <image:caption>Travel.ed is an Australian student travel agency based on university campus. The bold colours and mountain icon represent adventure and independence, encouraging students that anything is possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536914506558-XCAYHOE8YLUHYPT6MGK8/firefly.jpg</image:loc>
      <image:title>More Goodies - FireFly Agency</image:title>
      <image:caption>FireFly is a small public relations and creative writing agency based in Perth. I created a logo and stationary that reflects creativity, energy and great ideas.</image:caption>
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    <image:image>
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      <image:title>More Goodies - Swap night!</image:title>
      <image:caption>Marketing materials developed for a weekly swap night in Kampot. Aimed at both backpackers and expats, bright colours and funky type to represent an evening organised in the name of a little fun.</image:caption>
    </image:image>
    <image:image>
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      <image:title>More Goodies - Travel.ed Logo</image:title>
      <image:caption>Travel.ed is an Australian student travel agency based on university campus. The bold colours and mountain icon represent adventure and independence, encouraging students that anything is possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b98d268266c07de28abd15b/1536917669813-6J7NNBT2TGOBM9E3617Z/emrcweb.jpg</image:loc>
      <image:title>More Goodies - Annual Report</image:title>
      <image:caption>The 2015 Annual report for EMRC, Eastern Metropolitan Regional Council. The brief? A document with fun colours and infographics using a lot of … triangles! Yep. Completed whilst at Kool Creative agency, Subiaco.</image:caption>
    </image:image>
    <image:image>
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      <image:title>More Goodies - the Little Plane Farm</image:title>
      <image:caption>2 hours outside of Perth sits Little Plane Farm. This adorable ‘Aussie‘ branding I created spans across stationary, outside signage and range of homemade jams and chutney’s. Delish. The things you do for your mother.</image:caption>
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